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A Las Vegas online casino company has struck a deal with Crypto.com to offer prediction market contracts in the U.S., entering what could become a trillion-dollar industry.
High Roller Technologies (NYSE: ROLR) is the company behind the High Roller and Fruta casino brands. It has signed an agreement with Crypto.com’s derivatives arm, known as CDNA. U.S. customers will be able to trade event-based contracts across finance, sports, and entertainment.
It’s the company’s first move into prediction markets, a space that’s been attracting serious money. Analysts have floated projections of $1 trillion or more in annual U.S. trading volume if the market matures, with global figures potentially higher.
Crypto.com co-founder and CEO Kris Marszalek cited High Roller’s existing platform as the draw. “Together, we believe we can expand access to regulated event contracts in the United States through a differentiated and highly scalable offering,” he said. High Roller CEO Seth Young said the company has spent months preparing for the launch.
Partnership creates new revenue channels
The arrangement designates Crypto.com and its affiliates as prediction contract suppliers across High Roller’s U.S. distribution network. High Roller (NYSE: ROLR) plans to operate through the structure, which is expected to generate additional revenue streams for the company.
CDNA is already registered with the CFTC as both a designated contract market and a derivatives clearing organization. High Roller plans to register as a CFTC Introducing Broker and connect with Crypto.com’s CFTC-registered Futures Commission Merchant.
Rivals attracting billions in investment
The news comes during a frenzy of investment in the prediction market space. Rival platform Kalshi just hit a $22 billion valuation after raising roughly $1 billion, led by Coatue Management, double its December valuation, which drew backing from Andreessen Horowitz, Sequoia, Ark Invest, and Paradigm.
The company’s rise accelerated after winning a court fight with the CFTC in May 2025 that cleared it to offer election contracts, taking it from $2 billion to $22 billion in under a year.
Polymarket closed a $1.6 billion investment from Intercontinental Exchange, the NYSE’s parent company, fulfilling a commitment ICE first made in October 2025 when it valued Polymarket at $9 billion. ICE also plans to buy up to $40 million in Polymarket securities from existing holders.
The initial ICE commitment reached as high as $2 billion, with $1 billion deployed upfront. The additional $600 million brings ICE’s total obligation to completion.
High Roller (NYSE: ROLR) raised about $25 million in January through a direct share offering, selling roughly 1.9 million shares at $13.21 apiece. The placement, handled by ThinkEquity, closed on January 21. Proceeds are going toward marketing, expansion, product development, and operations.
On April 1, the NYSE American confirmed the company had resolved a prior stockholders’ equity deficiency, having demonstrated compliance for two consecutive quarters. The compliance indicator on its ticker was removed that morning. The company remains under standard listing oversight going forward.
High Roller’s platform hosts more than 6,000 games from over 90 providers.
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