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Cryptocurrency is steadily gaining ground in the U.S., with more people and businesses exploring digital assets for payments, savings, and everyday transactions. Some fintech platforms are quietly preparing to integrate crypto into their apps, hinting at a future where digital assets become part of mainstream finance.
Walmart-Backed App Adds Crypto Trading
OnePay, a fintech company majority-owned by Walmart, is gearing up to let users trade and hold cryptocurrencies through its mobile app, CNBC reported. Users will soon be able to buy and sell Bitcoin and Ethereum, with support from the startup Zerohash.
OnePay is integrating cryptocurrency as a core part of its “everything app” for digital finance. The firm has steadily expanded its offerings in its bid to become a U.S. version of a super app like WeChat.
Notably, it already offers high-yield savings accounts, credit and debit cards, buy-now-pay-later loans, and even wireless plans.
Simplifying Payments
With the ability to hold Bitcoin and Ethereum directly in the OnePay mobile app, users could convert their digital assets into cash and then use those funds to make purchases in stores or pay off their credit and debit card balances
Crypto adoption is gaining increased momentum in the U.S under the Trump administration. Even before adding crypto, OnePay is already making waves in the app world. The Walmart-backed fintech now ranks No. 5 among free finance apps on Apple’s App Store, ahead of big names like JPMorgan Chase, Robinhood.
SEC Signals Support
This comes as the SEC is also advancing more flexible rules for digital assets.
Just recently, SEC Chair Paul Atkins signaled support for financial “super-apps”, which are platforms that can combine trading, lending, and staking of digital assets all at one place. This highlights SEC’s push to modernize regulations for blockchain markets.
Coinbase has also shared plans to become a super-app and provide all type of financial services.
CEO Brian Brian Armstrong has said that the company’s ultimate goal is to replace traditional banks by offering everything from payments and credit cards to rewards,