Coinbase is putting the Coinbase Wallet name back on its self-custodial app about 14 months after rebranding it as the Base App, conceding that its bet on a crypto social network never gained traction and steering the product toward multichain trading instead.
Coinbase had hoped to pull in its retail users, who are in the millions, into an βeverything appβ; however, the firm is now leaning more into perpetual futures, prediction markets, and tokenized stocks.
The reversion was confirmed on the appβs official X account with the line βBase App is now Coinbase Wallet.β
Why the social bet got dropped
The Base App was unveiled over a year ago in July 2025, with Coinbase pitching it as a Farcaster-powered social feed that has encrypted chat with AI agents, mini-apps, payments through USDC, and in-feed trading, among others.Β
The features all cuminated into an βeverything app,β which was called a potential game changer at the time. It was described as a possible starting point for a new kind of social network.
However, the leadership was already having a rethink about its potential as early as the first quarter of 2026. Brian Armstrong, Coinbase CEO, said in March that the social experiment βdidnβt quite workβ and added that the app was already shifting toward trading and becoming a self-custodial version of Coinbaseβs main app.
In July, Base creator Jesse Pollak handed day-to-day leadership to Jordan βCobieβ Fish and later said in a podcast that some of the appβs social and creator features had come up short and that the product would grow βless Base-centricβ as it broadened into a trading platform. Pollak said Base is growing following the rebrand announcement
What the renamed wallet does now
Ryan Kass, head of Coinbase Wallet product, told The Block, βThe Coinbase Wallet name better captures the productβs role as Coinbaseβs self-custodial front door to the βeverything exchange.'β
Kass also added that Base App had been βan opinionated experimentβ while the wallet βgives users access to all of onchain finance.β
The app now supports more than 10 networks, including Robinhood Chain and Monad, both new additions alongside Base, Solana, Bitcoin, Ethereum, BNB Chain, Optimism, Arbitrum, Polygon, and Avalanche.
On the trading side, it offers perpetual futures powered by Hyperliquid, prediction markets, tokenized stocks, and long-tail assets.
Kass stated that users can also follow other traders to βgain additional alphaβ since every trade settles onchain.
Where Base still fits and what remains gated
According to Coinbase, the wallet is a βtest kitchenβ for products and assets that may not appear on its centralized exchange, with Hyperliquid-powered perps cited as the first example.Β
The company is marketing it on βno KYC, no waiting, and no borders,β claiming users can download the app and trade within minutes, though it notes on its website that some features stay subject to geographic limits.
Base is not being sidelined. βBase remains central to Coinbase Wallet, and youβll see Base assets naturally appear in the app as they trend,β Kass said.Β
Assets show up by default once minted on a supported chain, he added, while the wallet flags and hides scam tokens, and new asset classes such as predictions and tokenized stocks pass what he called βvigorous product and compliance reviewsβ first.
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